Page 75 - CCL AR 2017 Final

Investors Section and correspondence to resolve all queries for on time
To keep transparency in the relation between the deliveries. Cooperation of our suppliers gives us an
Company and its shareholders, the website of Cherat extra edge over our competitors.
Cement (http://gfg.com.pk/ccl) contains all the major
financial information needed for investors’ decision BANKS AND OTHER LENDERS
making in a separate tab of “Investor Relations”. We value our relationship with our financial partners
and lenders. Financial risk management and business
AGM Proceedings sustainability are few of the interests of this segment
The last AGM was conducted at Cherat Cement Site of stakeholders. Periodic briefings, Quarterly
on Monday, October 31, 2016 at 12:30 p.m. The financial reporting, Head Office and Site visits are the
meeting was properly organized and well attended by main means for our engagement with this category of
the Shareholders. The Shareholders appreciated the stakeholders. Bank and other institutes help us in
management for making untiring efforts to achieve obtaining loans at attractive rates and advise on
another remarkable year in terms of production, sales strategic issues whenever needed.
and profitability.
REGULATORS
Shareholders asked different questions regarding
company performance with respect to competitive Our commitment to compliance with laws and
environment of the business, the Financial Statements regulations is evident from our Corporate and Legal
and future outlook of the Company. Shareholders also team‘s continued efforts for efficient and effective
raised questions on the Company’s cost saving legal and regulatory obedience. The engagement
strategy. The shareholders were informed that the includes submission of periodic reports, responding
Company optimized the mix of South African and to enquiries and meetings as and when required.
Afghan coal. Active engagement with regulators improves level of
compliance.
Shareholders inquired about the progress work on EMPLOYEES
cement line II for which they were given a detailed
briefing that all work is going as per schedule. Our company has extensive employee engagement
schemes in place. The employees’ issues revolve
Shareholders approved the Financial Statements and around work life balance, training and development
also gave approval for appointment of M/s. EY Ford and rewards. We have educational loan schemes,
Rhodes, Chartered Accountants as external auditors in-house and outside training programs and long-term
and distribution of cash dividend, and approval of employment reward schemes in place to value our
investments were also taken. employees as Human Capital. Employee meetings are
on regular intervals in form of Annual get-togethers,
DEALERS, CUSTOMERS AND TRANSPORTERS celebrating sports day and team building activities.
Employees engagement improves the level of
Sustaining and developing long term relationship with dedication and hard work.
our dealers, customers and transporters forms the key
of our business’ success. Their expectations are INSTITUTIONAL INVESTORS AND ANALYSTS
focused on product quality, pricing and service
delivery. Our sales and marketing team remain in close Institutional investors regularly obtain general
contact to this segment of our stakeholders to resolve business briefings and financial reports from
issues on a priority basis. We continue to engage with management. Formal meetings are also arranged
our dealers, customers and transporters through whenever needed.
meetings and market visits and communications. We Without compromising the confidentiality, business
derive success from the brand loyalty of Cherat and the analysts are provided with information and briefings
cooperation from our transporters. as and when they require. The strong connection with

SUPPLIERS AND VENDORS institutional investors and analysts facilitates in
avoiding any misconception / rumours in the market.
Efficient supplier network is a key for effective
working capital management. To achieve this MEDIA
objective, we conduct market surveys to strengthen Ads and campaigns are launched in media based on
our bond with our suppliers and vendors. marketing requirements. Interaction with media
improves the Company brand image.
Our supply chain management team is in continuous
contact with suppliers and vendors through meetings

73
Annual
Report 2017